Can you reintroduce a beloved character, teasing just enough narrative to get people buzzing about an origin story to come?
In the Toy Story series, we learned about Buzz Lightyear’s life in scattered references to his career. The concept of size and scale become an unspoken often comedic element of the narrative structure around his work in the galaxy.
Tapped by Eclipse Advertising to help concept the key art and strategize the first images of Lightyear - the origin story of a beloved Space Ranger - I led the strategy and sequence of visual narratives that would first introduce the film to the public.
As the story of scale, and Buzz’s notable role in a galactic storyline came into focus, we created a 3 step sequence to move from micro to macro, revealing slightly more about the storyline with each release.
Role: Creative Strategy, Eclipse Advertising for Pixar