My favorite projects are based in creative problem solving. In early 2018, Pandora was working on it’s newly released playlisting functionality and I was asked to concept a program combining the new technology with artist promotion, tying together a social media campaign that could drive directly to online listening.

The new feature was rolled out for South By Southwest where we were asked to shoot and edit everything in kind-of soundproof shipping containers backstage while the concerts shook the walls.

Oh, and make it look good.

The result is Play By Playlist - a brief glimpse into what some of your favorite artists‘ playlists look like on the Pandora platform.