A fan-forward, revolutionary, NFL game day experience.
Insight: When fans get close to the athletes they love, their first instinct is to pull out their phone and snap a picture. As AT&T rolled out their new 5G service to their prize sponsorship in the NFL, Dallas’ AT&T Stadium, we had an opportunity to utilize the mobile technology offering to convert on every fan’s instinctive desire.
As part of our AT&T Stadium-wise design overhaul, the agency was tasked withreimagining an underutilized stadium technology in “some engaging way…” The additional ask? promote AT&T’s latest technology in the process, but don’t get between the fans and their beloved team in any way.. After all - these are Cowboys fans.
Pose with the Pros is a ground breaking immersive photo moment that brought 5G technology to an existing stadium feature, and in its slick, simple and engaging interface, created a frenzy of fandom and Dallas Cowboys bragging rights. It also sparked a widely franchised technology across the AT&T sponsorship ecosystem for years to follow.
Role: Creative Director, Wasserman Media for AT&T
ACDs: Will Gross, Alexander Turk
Sr. Art Director: Rose Leopold