From 2016 until 2018 I led Pandora’s creative digital production for the company’s week-long South By Southwest showcase. Combining efforts from the brand, events, industry, and licensing teams, and produced by our mighty in house creative agency, we made a fully-immersive, creative livestream blend seamlessly with backstage interviews, a complete social media campaign, and on site and digital brand sponsorships.

My role as a Creative Lead stretched from concepting digital creative content and leading integration with look & feel, to full run of show for multiple backstage interview locations as well as coaching and live-producing a 12 hour, celebrity-hosted broadcast.