Pandora had an opportunity to work with meteoric star of music and film, Troye Sivan, for a brief afternoon studio capture in support of his new album Bloom.

As Creative Director and Strategist, my plan was to create an opportunity that maximized our time with him, delivering a concept for album promotion, an additional storyline promoting Pandora’s initiative to support Pride, and to create a platform to drive donations for the Ally Coalition - an organization raising funds in support of the LGBTQ community. We produced multiple pieces of content from a half day shoot, amplified through PR outreach and championed on channels such as Billboard online. Ultimately, we raised over ten thousand dollars for Ally Coalition through the online auction of his artwork.