4 years and a pandemic since the last McDonald’s World Wide Convention - the global Biennial for franchisees and the greater McDonald’s community - we must rebuild the connective experience of being together, in person, for 4 mind-blowing days.
Insight: : McDonald’s holds a special place in so many people’s nostalgic minds. It is the place where so many met after a little league game, church, or school play. With such a distinct and shared sense of coming together, the reuniting for worldwide convention should lean into this slice of Americana.
The 2022 McDonald’s Worldwide Convention is a McFamily Reunion. The place where the collective memory of the brand - and all of our experiences with it - comes to life, reuniting 15,000 “family members” from around the world.
For 4 days, we mixed keynote presentations, on-stage theatrics, moving content, show stopping design and unbelievable surprise performances from the biggest names in music.