During my time at Pandora, audio live-streaming was a strategic focus and an opportunity for us to partner with major players in the festival market. I was tasked with creative direction and production oversight for 2017’s Life Is Beautiful (Las Vegas) and Stagecoach (Indio) festivals, as well as content direction for 2015’s Outside Lands (San Francisco.)
In each of the productions I created the run of show, produced artist interview segments, directed the hosted livestream, integrated key brand sponsorships and oversaw the creation of original content for social media. All of this drove sponsorship for our digital platform experience and increased listenership.