wasserman // los angeles
september 2018 - april 2020
Responsible for creative direction and ideation of programs for fortune 100 companies
Conceived, pitched and produced 360 degree programs utilizing events, original content, talent and brand activations and experiences
Led teams to develop original creative supporting major national events, people of interest and online video and advertising
pandora // oakland
june 2014 - september 2018
Led brand creative and program management for Pandora’s original weekly podcast, Questlove Supreme. This includes on-platform execution, overall program creative strategy, guest bookingand marketing plan development and production
Devised creative strategy, social media extensions, video production and direct on-air talent for livestream and live-recorded content for festival partnerships, Pandora franchise events and individual concerts with top-tier recording artists, highlights include:
Pandora @ SXSW 2017: Livestream garnered 750k listeners and featured on-aircommentary from Phonte Coleman, Kat Graham, Beatie Wolfe & Andrew WK as well as interviews with T.I., Future Islands, Young M.A, Low Cut Connie and The Lemon Twigs
Pandora Summer Crush: 4k event attendees with an additional 600k tuning in via thelivestream co-hosted by social media influencer Meredith Foster
Metallica, live at US Bank Stadium: Livestream garnered 1.8m listeners - Pandora’slargest livestream audience - and contributed to Metallica selling 3m albums worldwide
Develop creative concepts and work directly with top-tier talent to produce social media video content and off-platform experiences including Pandora’s annual holiday event Sounds Like You 2017. This event garnered over 5k attendees who enjoyed live performances by Sza, Ty Dolla Sign and Post Malone and interacted with brand activations from Spectrum, Glade and HGTV
In partnership with Pandora’s ad sales team, led creative strategy for advertising campaigns that resulted in key lifts in engagement and sales for brands. Examples include Toyota Sessions, amultichannel campaign that featured a branded Pandora station and live performances from artists like Andy Grammer at Toyota Sessions branded events
rooftop comedy // san francisco
indigo pictures // marin county
citizen pictures // denver
Led audio creative production for video, television, comedy and audio content.
oversaw casting of voice over talent, directed and supervised copywriting process and
interviewed high visibility recording artists for immersive audio experiences